What is HUG by LAUGH?

HUG by LAUGH is a research-backed sensory companion designed to bring comfort, reassurance and connection to people living with dementia and other cognitive or sensory challenges. It has a soft, huggable body, weighted arms and legs and an internal unit that provides a gentle, pulsing heartbeat and customisable music playback.

Developed in the UK by health professionals and university designers working directly with people affected by dementia and their carers, HUG has been shown to help reduce anxiety and agitation, encourage conversation and improve quality of life for many users.

Why aged care teams love HUG

In residential aged care, moments of distress or loneliness can be difficult for both residents and staff. HUG offers:

• A comforting cuddle that feels like someone is hugging back

• A soothing heartbeat that can calm residents who feel anxious or unsettled

• A music player you can personalise with favourite songs, hymns or soothing playlists

• An easy way to support residents during personal care, transfers or medical procedures, when they may otherwise feel vulnerable or agitated

HUG can be particularly helpful for:

• Residents living with mid to late stage dementia

• People who feel lonely, distressed or fearful, especially in the evenings or at night

• Residents who previously slept with a partner and now feel unsettled alone

• Individuals who respond well to tactile, sensory and music-based comfort

  
  Key Features

  Based on the Australian Dementia Shop version of HUG by LAUGH, key features include:

  • Soft, comfortable body – designed to be cuddled close to the chest

  • Weighted limbs – arms and legs gently drape over the user to give a hugging sensation

  • Simulated heartbeat – internal heartbeat unit with adjustable intensity

  • Built-in music player – supports MP3 playback and can be personalised with favourite music

  • Bluetooth connectivity – stream music, audiobooks or radio directly to HUG

  • Rechargeable battery – built-in USB-rechargeable battery (charging cable included)

  • Machine washable – HUG comes with a zip washing bag; simply remove the electronics unit before washing

  • Includes washing bag to keep HUG protected in the machine

  Approximate size & weight (may vary slightly by supplier):

  • Size: around 45–46 cm length

  • Weight: around 1.3–1.6 kg